Usage of Business Analytics and Supply Chain Performance–An Empirical Study of Sri Lankan Apparel Sector

Abstract

Advances in technology and innovation require companies to embrace these new trends to compete and stay ahead in the business world. In particular, there is a need for companies to incorporate Business Analytics practices within their organizations. Business Analytics consists of two components: Information Systems and Business Process Orientation. This study aims to investigate the impact of the use of Business Analytics on the Supply Chain Performance in apparel companies in Sri Lanka. This research focuses on discussing the objectives developed to achieve the purpose of the study. To achieve this objective, this current study investigates the relationship between the Information System, Supply Chain Performance and the effect of the use of the Information System in the supply chains of Sri Lankan apparel companies. The study uses a quantitative approach. In this study, for quantitative analysis study performs regression analysis and decision tree analysis. This study identifies a positive relationship between the Information System and the Supply Chain Performance. For further future studies, it is advisable to extend this study by examining the performance of medium-and large-scale companies in the country.