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SLIIT Symposium & Conference Proceedings
School of Business
Proceedings of the 1st International Conference on Sustainable and Digital Business, 2022
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Issue Date
Title
Author(s)
2022-12-01
Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram)
Bandara, G
;
Jayasuriya, N
;
Nimnajith, M
;
Withanage, N
;
Fernando, K
;
Jayawardana, S
2022-12-01
Effects of Media Richness and Verbal Interactivity on Consumer Engagement
Wimanthika, K
;
Wisenthige, K
;
Rathnayake, K
;
Edirisooriya, D
;
Cadir, I
;
Abeysekara, A
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Author
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Abeysekara, A
1
Bandara, G
1
Cadir, I
1
Edirisooriya, D
1
Fernando, K
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Jayasuriya, N
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Jayawardana, S
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Nimnajith, M
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Wimanthika, K
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Subject
2
Social media marketing
1
Clothing brands
1
Consumer engagement
1
Facebook
1
Fashion
1
Social media influencer
Date issued
2
2022
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2
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