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SLIIT Symposium & Conference Proceedings
School of Business
Proceedings of the 1st International Conference on Sustainable and Digital Business, 2022
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Issue Date
Title
Author(s)
2022-12-01
Effect of Social Media Influencers’ Attributes on Customer Purchasing Behavior in Sri Lankan Context (Special References to Facebook and Instagram)
Bandara, G
;
Jayasuriya, N
;
Nimnajith, M
;
Withanage, N
;
Fernando, K
;
Jayawardana, S
2022-12-01
Impact of Social Media Influencer Marketing on Consumer Engagement: A Study on Cosmetic Consumers in Sri Lanka
Thathsara, J. L. D
;
Basnayake, B.M.N.D
;
Ekanayake, K.M.H
;
Tharu, K.G.E.S
;
Munasinghe, A.A.S.N
;
Rathnayake, R. M. N. M
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Author
1
Bandara, G
1
Basnayake, B.M.N.D
1
Ekanayake, K.M.H
1
Fernando, K
1
Jayasuriya, N
1
Jayawardana, S
1
Munasinghe, A.A.S.N
1
Nimnajith, M
1
Rathnayake, R. M. N. M
1
Tharu, K.G.E.S
.
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Subject
1
Consumer decision-making process
1
Consumer engagement
1
Cosmetic brands
1
Facebook
1
Instagram
1
Social media
1
Social media influencer marketing
1
Social media marketing
Date issued
2
2022
Has File(s)
2
true