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Faculty of Business (School of Bussiness)
Department of Business
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Issue Date
Title
Author(s)
2017-01
Factors influencing employee motivation in tile manufacturing industry in Sri Lanka
Jayasuriya, N
;
Kumarasinghe, W. H
;
Perera, H. S. C
2023-05-15
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
Gamage, D
;
Jayasuriya, N
;
Rathnayake, N
;
Herath, K.M
;
Jayawardena, D.P.S
;
Senarath, D.Y
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Author
1
Gamage, D
1
Herath, K.M
1
Jayawardena, D.P.S
1
Kumarasinghe, W. H
1
Perera, H. S. C
1
Rathnayake, N
1
Senarath, D.Y
Subject
1
Brand Recall
1
Employee Motivation
1
Employee Satisfaction
1
Human Resources
1
Marketing Communication
1
Pay and benefits
1
Product Placement
1
Purchase Intension
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TV Commercial
1
TV Shows
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Date issued
1
2017
1
2023
Has File(s)
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